Stingray Research | What We Do
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Pointing out our experience

Hover over the icons below to learn more about the research we undertake
Testing

Much of our work involves taking ideas from the earliest stage to launch. We have assessed new markets, websites, brand extensions, products and magazine covers

Pricing

Understanding where value lies across different product components; price sensitivity; project market share/preference and modelling

Segmentation

Identifying audiences with different needs; understanding relative size and importance of each segment; segment 'scoring'; developing powerful personae

Algorithms

Our algorithms ensure segments are targetable across the total user base, allowing for more effective marketing and lower cost of acquisition

Branding

Deconstructing brands; defining brand personalities, benefits and imagery; testing logo design and packaging

Behaviour

Understanding consumers' motivations, attitudes and behaviour; identifying salient need states

Markets

Conducting market-studies; examples include information market in the Middle East; European corporate learning; International higher education

B2B

Expertise in wide range of B2B markets: healthcare, architecture, construction, education, retail, automotive, IT, procurement, financial services, agribusiness, local govt and media

Mobile

Mobile device usage and trends in behaviour; apps and tools; re-engineering content for mobile devices

Risk

Understanding barriers to adoption and uptake; modelling market preference levels for different product combinations and prices