Much of our work involves taking ideas from the earliest stage to launch. We have assessed new markets, websites, brand extensions, products and magazine covers
Understanding where value lies across different product components; price sensitivity; project market share/preference and modelling
Identifying audiences with different needs; understanding relative size and importance of each segment; segment 'scoring'; developing powerful personae
Our algorithms ensure segments are targetable across the total user base, allowing for more effective marketing and lower cost of acquisition
Deconstructing brands; defining brand personalities, benefits and imagery; testing logo design and packaging
Understanding consumers' motivations, attitudes and behaviour; identifying salient need states
Conducting market-studies; examples include information market in the Middle East; European corporate learning; International higher education
Expertise in wide range of B2B markets: healthcare, architecture, construction, education, retail, automotive, IT, procurement, financial services, agribusiness, local govt and media
Mobile device usage and trends in behaviour; apps and tools; re-engineering content for mobile devices
Understanding barriers to adoption and uptake; modelling market preference levels for different product combinations and prices