Hover over the icons below to learn more about the research we undertake
Testing
Much of our work involves taking ideas from the earliest stage to launch. We have assessed new markets, websites, brand extensions, products and magazine covers
Pricing
Understanding where value lies across different product components; price sensitivity; project market share/preference and modelling
Segmentation
Identifying audiences with different needs; understanding relative size and importance of each segment; segment 'scoring'; developing powerful personae
Algorithms
Our algorithms ensure segments are targetable across the total user base, allowing for more effective marketing and lower cost of acquisition
Branding
Deconstructing brands; defining brand personalities, benefits and imagery; testing logo design and packaging
Behaviour
Understanding consumers' motivations, attitudes and behaviour; identifying salient need states
Markets
Conducting market-studies; examples include information market in the Middle East; European corporate learning; International higher education
B2B
Expertise in wide range of B2B markets: healthcare, architecture, construction, education, retail, automotive, IT, procurement, financial services, agribusiness, local govt and media
Mobile
Mobile device usage and trends in behaviour; apps and tools; re-engineering content for mobile devices
Risk
Understanding barriers to adoption and uptake; modelling market preference levels for different product combinations and prices